The Magic of New Beginnings

"And suddenly you know: it's time to start something new and trust the magic of beginnings." - Meister Eckhart

As you may or may not have noticed, I've been pretty much MIA for the past eight months or so. The past year held a lot of changes for me, almost all of them good. I grew my own business, graduated college and started a full time job, to name a few. I also found the perfect lipstick and accepted that red hair is never going to look right with my skin tone.

My last semester in college, I was working nearly 60 hours a week on a more-than-full courseload, internship and client work, as well as occasionally trying to find time to sleep and see my friends. I'm still incredibly grateful and proud of the fact that I was able to start and run my own freelance branding and social media business while I was still in college. I have fierce pride in the fact that I hustled to build something out of nothing but my own nerve and free time that was able to support me financially over the past year.

But I was burnt out.

At the end of a 15 hour day of going to class, going to work, coming home, doing someone else's blogging and social media and marketing, the last thing I wanted to do was work on my own blog.

Back in 2015, I switched my blog niche to focus solely on blogging, branding and creative entrepreneurship. Previously, I'd written about DIY projects and makeup and books and whatever else caught my fancy. I loved it, but it wasn't scalable at the time. I needed something that I could form into a business, or I wasn't going to be able to pay for college on my minimum wage barista job.

When I made the change, I was overflowing with inspiration. I had so many ideas and tips and ways to help other bloggers and creative entrepreneurs. And I loved it, and I never had to think very hard to come up with a new post idea. I used my blog as a basis for my new freelance virtual assistant and social media management business, and quickly booked several clients.

Over the past 15 months, I've worked with a handful of incredible clients, and I've thanked my lucky stars every day for the opportunity to do so. But somewhere along the way, blogging started to feel way too much like work. It got to the point where, if I thought about writing another post about Instagram algorithms or Wordpress or Mailchimp, I was going to scream.

So I stopped. After all, my blog had served its purpose - I had a few long-term clients, and I wasn't looking to book more. It no longer brought me joy to write endless listicles about post ideas or Pinterest best practices. And like the Life Changing Magic of Tidying Up says (ok, I never read that, but I watched the Gilmore Girls revival so I think I have a grasp on the concept) if it doesn't give you joy, it's gotta go.

Are you still with me here? Kudos to you.

All of this is to say that now I have free time and an endless supply of creative juices and that little voice is whispering in my ear that I need to create things again. But I'm tired of blogging about blogging. I want to write about pretty clothes and makeup and books I'm reading and music I'm listening to and whatever else catches my fancy again.

Maybe it's not a scalable niche. Maybe, after all these months, no one's even reading anymore. I think I'm okay with that. All of this takes the pressure off, because I no longer have to write to support my business, to feed myself, to pay my bills. Maybe someday I will return to my own business. I'd absolutely love to be my own boss someday. But I think when that time comes, I will be better equipped.

For now, I want to be a lifestyle blogger again.

So, stay tuned for posts about where I'm traveling or what I'm wearing or what I'm reading. And yes, inevitably, there will be posts about blogging and social media. It's my domain. Especially Instagram, I really love Instagram nowadays.

All of this to say – endings are not always failures, and new beginnings have their own magic to them. I'm excited to see where this goes, and I hope at least some of you will come along for the journey.

Lizzie Benson5 Comments