Now open for enrollment
Create a fearlessly authentic brand.
This course will teach you how to build an authentic, impactful brand, create a visual identity that will get you noticed, build a website that will have your customers clamoring for your business, and provide you with the foundation to understand why branding is so important - all for less than a single custom-designed logo.
Ready to get serious about your brand and business?
Creating a beautiful brand doesn’t have to be this hard.
I see you there, hunched over your laptop, burning the midnight oil, hustling to find clients or customers or ANYONE to relate to. Maybe you’ve launched a new product to crickets, or maybe you haven’t even started yet because you’re embarrassed of your website. You’re exhausted, burnt out, you have no idea who you’re supposed to be talking to online but you know you need to be talking to SOMEONE like, yesterday. You want to have a beautiful, cohesive brand and a solid strategy to back it up, but you’re working with a less-than-shoestring budget and you simply can’t justify paying thousands of dollars for a custom designed branding suite.
Girl, I’ve been there.
Six years ago, I started a blog in my college dorm room. I saw all these amazing people quitting their day jobs, travelling the world and making more money than I could even fathom at the time. They had beautifully designed websites, clear and cohesive mission statements, and an audience that hung on their every word. I knew I needed a clear path and a cohesive brand, but I had no idea where to start. I’d never opened Photoshop before, and I had no idea what Wordpress was.
So I started Googling. And I spent the next several months and years learning new skills, honing my eye for design, and teaching myself everything I could learn about social media, marketing, coding, branding, finding clients, building a business and creating an online empire. I didn’t have the money to pay people to do it for me. I was paying my own way through college and working at the local Starbucks - most of the time my bank account balance was in the single digits.
Now I run the show.
Using all the skills I’ve taught myself about creating a brand, I grew my audience to over 25,000 combined followers, worked with dozens of clients one on one, quit my salaried 9-5 job and now run my creative studio full time - all before my 25th birthday.
And now you can too.
With my signature course, Brave Creative Branding, I’ll be spilling allllllll my secrets and all the hard-earned lessons I taught myself over the past six years. Because as much as I love working with my one on one design clients, I don’t ever want to forget where I came from. I’ve been in those hungry and scrappy early days of starting a business and I know that sometimes you just can’t spend thousands to get the perfect website. I also know that you can get by with a little help from your friend (that’s me!). But you don’t have six years of trial and error to get started on your dreams - and now you don’t need it.
In this course, I’ll help you discover your heart-centered brand that makes you feel weak in the knees, identify exactly which dream clients and customers you should be talking to (and how to find them), teach you how to design a beautiful visual brand identity even if you’ve never opened Photoshop in your life, build an incredible and professional website that will have people begging for your products or services, and show you how to create a solid and strategic plan to grow and monetize your brand.
6 value-packed modules covering everything from finding your audience to designing your own logo
Lifetime access to the course content and all future updates
Access to an exclusive Facebook group for students only, where you can connect, get feedback, and network with likeminded creatives
Bonus content including templates, workbooks and one on one feedback from me on your newly designed logos and branding
Who the heck am I anyways?
Oh hi friends, I’m Lizzie. I’m a brand designer and strategist with over 6 years of experience helping passionate female creatives build beautiful, impactful brands. I created this course because I’ve been in your shoes - knowing that I need to create a solid, cohesive brand identity and strategy, but not having the option to spend thousands for custom design. I taught myself everything I know about design, branding, marketing, blogging and running a business - and now I’m distilling all that hard-won knowledge into this insanely valuable course for you. Because you don’t have 6 years to figure your ish out, right?
Click the heading below to see the full outline of each module.
+ Module 1: What is Branding & Why Do I Need It?
- What Makes Up a Brand?
- Your Brand is More Than Your Logo
- Develop Your Brand Goals & Find Your Why Workbook
- Defining Effective Brand Goals
- Discovering Your Why
+ Module 2: Discovering Your Brand
- Brand Discovery Workbook
- Know Your Brand When It Walks in the Room
- Defining Your Niche
- Narrowing Down Your Ideal Audience
- Brand Keywords
- Finding Your Tone & Voice
- The Power of the Mission Statement
+ Module 3: Designing Your Visual Brand Identity
- The Elements of a Visual Brand Identity
- Visual Identity Workbook
- Create an Inspiration Board
- Photoshop Basics
- Where to Find Fonts & Graphics
- Choosing Fonts & Pairings
- Choosing a Color Palette
- Design Your Main Logo
- Design Sublogos
- Create Your Collateral Designs
- Buy or DIY?
- BONUS: Get Feedback on Your Brand Suite
+ Module 4: Creating Your Website
- Design Your Website in a Weekend
- The 5 Pages Your Website Needs
- BONUS: Website Checklist & Page Outline Templates
- Writing Your Website Copy
- Why Squarespace?
- Creating Your Squarespace Account
- Navigating Squarespace
- Customizing the Brine Template
- The Squarespace Site Styles Pane
- Adding Custom CSS
- BONUS: My Favorite Custom CSS Tweaks
- Creating and Styling the Home Page
- Styling the Blog Page and Posts
- Blogging on Squarespace
- Transferring Content from Another Website Platform
- Setting Up an Online Shop
+ Module 5: Building Your Brand
- How to Keep Your Brand Consistent
- Creating Blog Posts That Convert
- Building Your Email List
- Create Your Free Opt-In
- Work Smarter, Not Harder
- Building Your Brand on Social Media
- Creating a Community
- Growing Your Audience
- Understanding Analytics and Measuring Success
+ Module 6: Monetizing Your Brand
- How to Make Money with Your Brand, Blog or Business
- Diversifying Revenue Streams
- Product or Service?
- Creating Passive Income
- Writing Sales Copy that Converts
Who is Brave Creative Branding for?
This course is geared toward any creative entrepreneur, blogger or business owner who is ready to take charge of their branding and create an impactful, memorable and beautiful brand that will launch their business to new heights. I created this course to be affordable, easy to follow and insanely valuable. I love working with my one on one design clients, but I know what it’s like to be a new business owner or entrepreneur who understands the need for a beautiful, cohesive brand but simply can’t spend the money necessary to get a custom-designed identity.
This course is for you if…
You know you need a beautiful, cohesive, intentional brand identity and strategy, but have no idea where to start.
You don’t want to or can’t justify spending thousands of dollars to have a brand identity custom designed for you.
You’re a DIY-er at heart (girl I getchu!)
You’re willing to dig deep, put in the work and try one or two new things to achieve amazing results.
You want a supportive community of fellow creative business owners cheering you on.
This course is not for you if…
You’re not willing to put in the work and learn some new skills to create a beautiful brand identity (spoiler alert: Photoshop will be involved but I’ll be walking you through it all step by step.)
You’re looking for an easy way out.
You’re not ready to take yourself and your business seriously.
You’re not really internet/computer savvy. This course is great for people who have never opened Photoshop before, but if you don’t know your way around the internet you will probably struggle.
So what is all this going to cost?
The information and resources in this course are easily worth over $3,000 - but all this can be yours for only $349. We even have a payment plan to help ease the burden - just four monthly payments of $99. Sound good?