Squarespace & Mailchimp Overview Recording
+ Getting around Squarespace's back end.
Once you sign into your Squarespace account on your website, you will see a sidebar on the left hand side with everything you need to navigate your site and settings. The main panels you will use are "Design" and "Pages" - the Pages tab will include all linked and unlinked pages on your website, and you will be able to edit them, add or delete pages or rearrange the hierarchy.
For more specific information and step-by-step video tutorials on navigating the back end, click here. For info on how to add, delete or edit pages, click here. Your site uses the Brine template, which includes something called Index Pages. This is what the front page of your website is, which allows it to have the full width background image. For more info on how to change that image or otherwise edit an index page, click here.
+ Changing fonts, colors, etc.
If you need or want to make changes to the general appearance of your site, including things like fonts, colors, spacing, layout elements or more, most of that will be in the "Site Styles" panel of the "Design" tab in your Squarespace sidebar.
Click here for more in-depth information about navigating your Site Styles and changing any of the look and feel of your site.
+ Connecting Paypal or Stripe to accept payments.
To accept payments from your clients, you will need to connect Paypal and/or Stripe, then connect your bank account to receive the payments. You have the option to use one or both of the services. Paypal is incredibly popular and most likely your clients won't have an issue using it. If for some reason you also want to accept credit cards or Apple Pay you can set up a Stripe account. To learn how to connect or setup a Paypal account, click here. For information on creating and connecting a Stripe account, click here.
+ Editing the links in your site navigation.
If you need to edit or rearrange the links that appear in your site's navigation bar at the top of your page, click here.
+ Creating a blog post.
Creating and editing blog posts in Squarespace is very similar to creating or editing regular pages. When you're ready to create a post, navigate to the Blog page in the Pages panel of your Squarespace sidebar. Click the + sign to add a new post, or click the name of a post you want to edit and click "Edit." From there, you will be able to write the post, add any photos or other media, and publish or save the post as a draft. For more information about creating or editing blog posts, click here.
+ Connecting a social media account.
If in the future you wish to add more social media links to your website, you must first connect them in your Settings panel. Click here for information on how to do that. To display the social media icons on your site, you will need to add a Social Icons block somewhere on your page. (Note: there is currently one in your site's footer where the email icon is. If you add any new accounts, they should automatically show up next to the email icon.) If you want to add the links or icons anywhere else in your site, follow these instructions.
+ Creating and sending a newsletter with Mailchimp.
To create an email newsletter in Mailchimp, first sign into your account, then click the "Campaigns" tab in the upper left hand corner. Then click the "Create Campaign" button and click "Email" when the popup window appears. Create a name for your email campaign that you can remember - your subscribers won't see this. In the next screen, you will be prompted to select the audience for your email, and write a subject line.
Once that's finished, click the "Design Email" button to get to the meat of your email. You will need to select a template from the options. You can save a previous email as a template for easy access, or you can choose one of the blank basic Mailchimp ones each time. Once you choose a template to use, you will see a drag and drop editor much like Squarespace come up. From there you can add your text and any photos or videos necessary by using the menu to the right. You can drag and drop elements anywhere you want them to appear.
Once you're happy with your email, click on the "Save and Close" button in the lower right hand corner. From there you can review your details and information one last time before sending. If you're ready to send right away, click the "Send" button in the upper right hand corner. A pop-up window will appear, asking if you're sure you're ready to send. Click "Send Now" and your email will be on its way. If you want to schedule your email to send at a later date or time, click the "Schedule" button and choose your date and time, then click "Schedule" again.
If at some point in the future you want to start utilizing automatic email campaigns, you can read more about that here.
If there is anything else specific you want to know how to do or need help with down the road, don’t hesitate to get in touch!