Rebel & Radiate Brand Identity
Caroline has been a good blog pal of mine for quite a while, so when she reached out to me about creating a cohesive brand identity, I was so excited! She is pivoting her blog and website to focus more on sustainable living, ethical fashion and activism.
Her new blog name is Rebel & Radiate, and her tagline is: a blog dedicated to rebelling against discrimination, wastefulness and fear, and radiating positivity, intersectionality, curiosity and awareness.
Moodboard & Inspiration
Caroline wanted her new brand to radiate positivity, kindness and curiosity. She drew a lot of inspiration from retro imagery and icons like Stevie Nicks and David Bowie alongside plenty of modern elements. She wanted a cooler palette of purples and plums, and to make sure that her logo wasn’t too trendy to stand the test of time.